Lourenço Soares

Mitológicas 24: EXCEL (free market animism)

single-channel video installation, office furniture; 5min; sound; 2024
narrator: Francisca Soares; Sound: João Carreiro

Mitológicas xxiv: EXCEL (free market animism) is a video essay that uses anthropological ideas to describe free-market mythologies. The narrator — a fictional anthropologist studying neoliberal beliefs — uses the concepts of magic and animism to understand the self-regulating powers of the market and the CEO’s ability to communicate with the spirits of capital.

link for exhibition text (german)

Photo credits: Zoe Tempest

exhibition view at Helmhaus Zurich
exhibition view at Helmhaus Zurich
exhibition view at Helmhaus Zurich
video still from mitologicas 24