Mitológicas xxiv: EXCEL (free market animism) is a video essay that uses anthropological ideas to describe free-market mythologies. The narrator — a fictional anthropologist studying neoliberal beliefs — uses concepts of magic and animism inspired by anthropologists like Edward Tylor and Bronislaw Malinowski with economic ideas by Friedrich Hayek and Milton Friedman. The narrator describes the belief in the self-regulating powers of the market and the CEO’s ability to communicate with the spirits of capital.
Photo credits: Zoe Tempest
link for exhibition text (german)
